Med-E-Serv is committed to maintaining the highest ethical standards in the development and delivery of the PriMeD curriculum. The following standards are incorporated in signed agreements with sponsors:

• The goals of the educational activity are clearly stated and available to users.
  
• Clinical content is organised using the "Whole Person Approach".
  
• Information about the qualification and background of the clinical experts and facilitators is available at the commencement of the program.
  
• The content is based on the best available scientific and clinical knowledge.
  
• There is a clear separation between education and the promotion of a product, device or service.
  
• The educational material is free of commercial bias for or against any company, product, device or service.
  
• Any possible competing interest on the part of clinical experts, facilitators or others involved with the development of the material is clearly stated.
  
• The copyright of educational content is invested in Med-E-Serv in conjunction with the various contributors.
  

Sponsorship of PriMeD online

PriMeD sponsorship provides an opportunity for a third party to be associated with the PriMeD program. The purpose of Sponsorship Agreements is to reduce the cost of PriMeD participation to primary health professionals in Australia. PriMeD Education is developed in isolation from sponsorship and sponsors do not influence PriMeD content. Strict quality control, both internal and external to the PriMeD Education Team, ensures this.

When PriMeD is accessed online, the Sponsors presence is limited to allocated space on the screen which is clearly delineated from PriMeD material. If participants 'click' into the Sponsors area, the wording and design clearly indicate that the participant has exited PriMeD and entered the Sponsor's website.