PriMeD
Relax... you bring the coffee... we'll do the rest
Relax... you bring the coffee... we'll do the rest



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Academic Standards

Med-E-Serv Education Program Development

Med-E-Serv Educational Team

Dr Lynn Robinson is the Med-E-Serv Medical Director with overall responsibility for the clinical and non clinical education program development. She heads a team of experienced staff who include GP educators, pharmacists, clinical educators, technical writers and web, print, and multimedia developers.

PriMeD Educational Team

Professor Lynn Robinson - Director of Education Innovation
Amanda Caprin - Clinical Educator
Nina Cruickshank - Lead Educator
Merrilyn Curtis - Clinical Educator
Louise Harding - Lead Educator
Jacqui Lippiat - Clinical Writer
Linda MacDonald - Lead Educator
Marlo Roberts - Clinical Writer
Dr Cherri Ryan - Educator
Maria Svanberg - Clinical Educator
Elizabeth Tilse - Clinical Writer
Leilani Corbett - Clinical Writer
Kim Tran - Clinical Writer
Brad McGregor - Lead Educator
Iain Packer - Educator
Ayesha Ahmid - Educator
Katie Bain - Educator
Mary Findlay - Educator
Janine Roberts - Educator
Steve Taylor - Lead Educator
Han Le - Education Projects officer


Mitchell Kerry - Web/Multimedia Developer
Amy Churchman - Web/Multimedia Developer
Shane Appleby - Web/Multimedia Developer
Neil Adams - Production Coordinator
James Hennessy - Education Development Manager

Education Standards

Med-E-Serv education programs are developed and delivered to ensure the highest possible standards of scientific integrity and educational quality.

  • The programs are developed on the basis of a formal needs analysis, with extensive consultation and review to ensure they meet the current needs of working health professionals.
  • Evidenced Based Medicine (EBM), where available, forms the basis of the scientific content.
  • Where expertise is sought from individuals, these individuals are demonstrably recognised by their peers as having expertise in the topic area.
  • One of the design principles of the scientific program is that it is to be free from commercial bias. All contributors and stakeholders must declare any commercial interest if it conflicts with this principle.
  • The content material is reviewed annually and following review, revision takes place as required.
  • The expertise of working practitioners is recognised through membership of the Advisory Committees and involvement in development and delivery of the programs.
  • The variety of practice contexts, patient and health professional profiles and attributes are reflected in the case material.
  • Adult learning principles are embodied in the educational design.
  • A variety of learning styles are catered for and participants have the opportunity to customise their learning programs to suit their individual needs and learning styles.

PriMeD Quality Assurance Standards and Brand Guarantee

PriMeD National Advisory Committee

A multidisciplinary primary care National Advisory Committee has been convened to assist the Med-E-Serv PriMeD team to consult effectively and incorporate the broadest and best insights into their planning and implementation. The Chairman of the National Advisory Committee is Professor Dimity Pond. Members include pharmacists, general practitioners, and other stakeholders. The National Advisory Committee has reviewed and approved the PriMeD Curriculum.

PriMeD National Advisory Committee Members

Professor Dimity Pond - Chair
Dr Natalie Burch
Mr Jay Hooper
Mr Greg Mapp
Mr Timothy Perry
Mrs Debbie Rigby
Dr Jennifer Robson
Dr Peter Roush
Dr Richard Smith

PriMeD Educational Development

A team of experienced educators develops PriMeD units with input from individuals or groups that hold recognised expertise in that topic area, and also working health professionals.

After a unit is developed a panel of experts, a focus group of the target clinicians, then subject it to review.

The Med-E-Serv National Advisory Committee regularly reviews all types of units developed and the developmental process to ensure quality educational and clinical standards are met.

The online Facilitators lead participants in groups through the units and workshops.

Med-E-Serv and PriMeD Administration and Quality Assurance

Med-E-Serv owns the PriMeD brand and PriMeD is a Med-E-Serv service. Participants in PriMeD programs are customers of Med-E-Serv.

Med-E-Serv is the copyrighted owner of all PriMeD content, educational design, software and PriMeD administration material. Med-E-Serv is responsible for the design, delivery and successful outcomes of the PriMeD program.

PriMeD quality management systems ensure that participants experience PriMeD in accordance with the standards and brand guarantee.

To ensure that the PriMeD standards and brand guarantee are delivered to all participants in any setting where PriMeD is made available, all stakeholders involved in the chain of development and delivery are governed by contracts which embody their rights and responsibilities.

The PriMeD administration systems ensure that the user experience is maintained at a guaranteed high quality, and that Facilitators and Experts/Lecturers have the required expertise to fulfill their roles in supporting a high standard in learning environments.

Med-E-Serv retains the right as the Accredited Provider of the education to audit any educational activity and the administrative processes behind it to ensure the PriMeD standards are maintained.

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